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seo

Digital Marketing– Is the marketing of products or services using digital channels to reach consumers.

7 big categories of Digital Marketing:

  • SEO- SEARCH ENGINE OPTIMIZATION
  • SEM- SEARCH ENGINE MARKETING
  • CONTENT MARKETING
  • SMM- SOCIAL MEDIA MARKETING
  • PPC- PAY PER ADVERTISING
  • AFFILIATE MARKETING
  • EMAIL MARKETING

Digital marketing is the very novel & innovative concept of 21st century. It is also known as online marketing, e-marketing, web marketing etc.

It is the engine that drives today business whether small or big without much investment.

Out of all 7 big categories of digital marketing, Content Marketing is itself acting as a roof means everything it sheds into it.

Here we will study how & why it is so effective and thereby helps in increasing clientele.

Content Marketing– It’s a strategic approach focused on creating & distributing valuable, precise, relevant content in form of blogs, videos & social media to attract & retain the customers.

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