With mobiles in every hand and easy access to internet, digital media has become more accessible and more used than before. There was a time when people didn't even know about digital media platforms and now is the time you'll hardly found anyone unaware of...
In the recent years, IT industry has experienced a sudden boom due to the advancements in technology. This boom in IT industry has dragged almost every other industry into this world of internet and technology. The industries stepping into this world of internet together are...
Until and unless the product is marketed or advertised, the efforts and resources used in its manufacturing and production process goes in vain. Marketing plays a crucial role in establishing relationship between a business and its potential customers. For any business to grow, role played...
Imagine your business offering the best products or services in market without none of your potential customers knowing about it. What happens next is quite an evident thing, the sales might crash and company might have to close. This is the relevance of marketing by...
A good content product page is the reflection of website. The valuable content captures audience attention and converts online shoppers into online spenders.
An effective product page helps in maximising your ROI (Return of Investment) by providing correct information & motivation, the customer needs to be in bond with you.
For product page conversion following points to be keep in mind and they are:
Every information matters.
It’s all about content, sharing right and precise information about your products and services add customers in your list. Start with product unique and valuable qualities to catch visitor’s attention so that they can convert into customers.
Help shoppers by sharing every useful story of your product like different shades, sizes & price.
Another important strategy for conversion is to create customised URLS for your product page. Customised UURLS helps in creating shorter & readable links.
Let your images shout more.
High resolution images speak more; it’s the smart way to tell about your product story. Images should not be too small or too large; it should be in average compact sizes that if customer looks into such image get the exact knowledge of the product.
One more option you can opt is multiple angle images, it will help user to buy as it shows how your product how it looks exactly in every aspect.
Another strategy is videos, videos are apt option for your website, high definition videos give more scope in your business, and it will gather more attention to your website and thus helps in selling the products.
Product sharing through social networks such as Facebook, Google+, Twitter, Pinterest, YouTube etc. it enables existing as well as new visitors to view and share products with friends and drives more traffic to your website and in return and thus helps in purchase decision.
User reviews also provide descriptive view for customers about product and helps buyer in buying products.
Product title tags.
PTT should be catchy to grab customer attention and can increase number of sale.
Complete product page with every possible keyword is a key towards the success door.
Keyword: A keyword is a word or phrase which serves as a key in search engine. Keyword Research: Is that where people use keywords to find and research actual search terms in search engines. In other words, it is the practise of identifying which phrases are...
We are living in 21st century a world of social network. Social network has taken its own place in everyone’s live, it allows to share things publically as well as privately depending upon the user. One of the most popular & crazy social network is Instagram.
Instagram is an internet based photo & video sharing application. It allows registered user to upload videos & photos to the service. User can apply various digital filters to their images & add location through geotags. The posts can be designed with the help of hashtags to feature the content.
Hashtags (#) often used to highlight the special meaning. It allows users to find all the post of specific theme or content.
In blogging & at social network sites hashtags can be inserted anywhere within the sentence.
Hashtags intended for discussions of a particular event tend to use an obscure wording to avoid being caught up with generic conversation on similar subjects such as chocolate festival using #chocolatefestival rather than #chocolate.
Hashtags are also used informally to express context around a given message with no intent to categorize the message for later searching, sharing or other reasons.
What instagram hashtags do?
Instagram hashtags are the easiest way to promote instagram account growth. Hashtags attract audience’s attention towards the post.
The hashtags help organize & categorize photos and videos content which aids the process of content discovery & optimization.
For Example: Fashion blogger will post using hashtags like #fashion#fashionlove#fashionista…
“Leadership in telecommunications is also essential, since we are now in the age of e-commerce”.
E-commerce is the buying & selling of goods and services over electronic network. The vision should be is to build an e-commerce ecosystem that allows consumers and businesses to do all aspects of business online
Before we start with e-commerce business start-up let’s look at the advantages of it.
- Faster buying & selling of products. Even it’s easy to find products.
- Buying & selling 24*7
- Low cost & better quality of services.
- No need of physical company set-ups.
- More reach to customers.
- Easy to start & manage a business.
Here are few simple steps to start e-commerce business from scratch.
- Research everything.
The beauty of e-commerce is that you can sell almost anything online. For this one has to totally work on products from A to Z. It needs to stand out from the crowd & it needs to be strong enough to drive the business.
Your product should be distinctive, high quality & help you to uplift the business. For getting perfection of your product, one thing that has to be followed seriously is RESEARCH.
Research helps in getting both qualitative as well quantitative data. Carefully researching & evaluating competitors as they are into this for longer and their products gives you to understand your target market & audience more confidently & precisely.
- Create a stronger brand.
Branding quality decides the success of your e-commerce business. Create an engaging brand & you will put yourself into a much stronger position in market.
High quality brand will reassure customers in making strong relationship & trustworthy business.
Stronger brand won’t guarantee early success but yes it will make future success for sure and thus makes life easier at every step in present as well as future.
Certain points to keep in mind while branding are:
- Logo should be simple enough to catch attention.
- Colour scheme should be powerful which gives impact on business. For example-blue colour is a colour of trust and confidence.
- Branding should be about you & your business and also about customer satisfaction.
- Product description should be easy, catchy & readable.