The e-Commerce market in India has enjoyed phenomenal growth of almost 50% in the last five years. The number of users making online transactions in India is expected to grow from 11 to 38 million and venture capitalists (VC) and private equity players have demonstrated...
E-Commerce Solutions Tag
Every business man has a dream of getting his business to the top. For your business to dominate the market, a proper website is required because social media buttons, customer reviews, product pages are an integral aspect for your business to move further. There are a...
In the recent years, IT industry has experienced a sudden boom due to the advancements in technology. This boom in IT industry has dragged almost every other industry into this world of internet and technology. The industries stepping into this world of internet together are...
“Leadership in telecommunications is also essential, since we are now in the age of e-commerce”.
E-commerce is the buying & selling of goods and services over electronic network. The vision should be is to build an e-commerce ecosystem that allows consumers and businesses to do all aspects of business online
Before we start with e-commerce business start-up let’s look at the advantages of it.
- Faster buying & selling of products. Even it’s easy to find products.
- Buying & selling 24*7
- Low cost & better quality of services.
- No need of physical company set-ups.
- More reach to customers.
- Easy to start & manage a business.
Here are few simple steps to start e-commerce business from scratch.
- Research everything.
The beauty of e-commerce is that you can sell almost anything online. For this one has to totally work on products from A to Z. It needs to stand out from the crowd & it needs to be strong enough to drive the business.
Your product should be distinctive, high quality & help you to uplift the business. For getting perfection of your product, one thing that has to be followed seriously is RESEARCH.
Research helps in getting both qualitative as well quantitative data. Carefully researching & evaluating competitors as they are into this for longer and their products gives you to understand your target market & audience more confidently & precisely.
- Create a stronger brand.
Branding quality decides the success of your e-commerce business. Create an engaging brand & you will put yourself into a much stronger position in market.
High quality brand will reassure customers in making strong relationship & trustworthy business.
Stronger brand won’t guarantee early success but yes it will make future success for sure and thus makes life easier at every step in present as well as future.
Certain points to keep in mind while branding are:
- Logo should be simple enough to catch attention.
- Colour scheme should be powerful which gives impact on business. For example-blue colour is a colour of trust and confidence.
- Branding should be about you & your business and also about customer satisfaction.
- Product description should be easy, catchy & readable.
“Marketing is really just about sharing your passion.”
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about & shop for your products.
“Good marketing makes the company look smart, great marketing makes the customer feel smart.”
Startup marketing is not a one-and –done task to cross off your mile long to-do list. Not only does it deserve a prominent spot on your to-do list—it deserves its own; a list that is constantly evolving.
In this blog, we’re going to talk about the shifts occurring in startup marketing; after the entire ultimate goal is getting your stellar product in front of the people who need it, when they need it most.
“Clients don’t care about the labor pains; they want to see the baby.”
Online marketing strategies for your startup:
- Don’t just make announcements, create news.
Breaking through the noise is very difficult when well entrenched companies have resources to dominate traditions channels.
- Startups need to find &/ or create the resources.
Whether that means hiring top talent or attracting funding…
- Startup need to think differently.
Rapid experimentation across channels to identify the most effective, efficient way to grow a business is innovation.
“Different thought & innovation together leads to the success of your startup”.