Phenomenal Growth Of E-Commerce And How Can You Benefit From It
The e-Commerce market in India has enjoyed phenomenal growth of almost 50% in the last five years. The number of users making online transactions in India is expected to grow from 11 to 38 million and venture capitalists (VC) and private equity players have demonstrated their faith in the growth of e-Commerce in the country. Increase in the online shopping registering in India, a 100 percent annual growth, most of the retail chains and consumer durable companies are joining the virtual world to tap the E shopping market.
According to Google, India have more than 100 million Internet users, in which, around half are going for online purchases and the number is growing every year. Every retailer wants to become an E-retailer and want to be a part of the E-world. The online shopping industry of India is now fast catching on, not only in the larger metro cities but also in the smaller cities. At present the market is estimated at Rs.46, 000 crore and it is growing at 100 % per year.
Taking this growth structure in mind, you becoming an Ecommerce website owner and running your business online has numerous advantages which overcome the old and traditional way of marketing! Advertising and Marketing for an Ecommerce store by organic search engine traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective. On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately.
Buyers and sellers of niche products can find it difficult to locate each other in the physical world. Online, it is only a matter of the customer searching for the product in a search engine. Using the information that a customer provides in the registration form, and by placing cookies on the customer’s computer, an E-Commerce Website designing company can access a lot of information about its customers. It, in turn, can be used to communicate relevant messages. An example: If you are searching for a certain product on Amazon.com, you will automatically be shown listings of other similar products. Also, Amazon.com may email you about related products.
E-Commerce Solutions can make additional information easily available to customers. Most of this information is provided by vendors and does not cost anything to create or maintain. E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices. If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce website, the whole world is your playground.
Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some e-commerce businesses.