Before you plan to Increase website traffic through Search Engine Optimization, all you need to know is what Search Engine Optimisation is? Search Engine Optimisation is becoming a more heard term these days but people are still unaware of its exact meaning and worth. SEO,...
Digital Marketing Agency Tag
Gone are the days when link building or back linking was way too easy that it could be even done by a person unaware to this concept of link building. Since the launch of Google Penguin Algorithm, definition and working of back linking has changed...
Digital marketing has dependably been the greatest resource and in addition obligation for all organizations regardless of topographies and markets. For any business, give back that a high venture like customary marketing brings is critical and characterizes the thin red line for the marketing exercise...
With mobiles in every hand and easy access to internet, digital media has become more accessible and more used than before. There was a time when people didn't even know about digital media platforms and now is the time you'll hardly found anyone unaware of...
In the recent years, IT industry has experienced a sudden boom due to the advancements in technology. This boom in IT industry has dragged almost every other industry into this world of internet and technology. The industries stepping into this world of internet together are...
Until and unless the product is marketed or advertised, the efforts and resources used in its manufacturing and production process goes in vain. Marketing plays a crucial role in establishing relationship between a business and its potential customers. For any business to grow, role played...
Imagine your business offering the best products or services in market without none of your potential customers knowing about it. What happens next is quite an evident thing, the sales might crash and company might have to close. This is the relevance of marketing by...
A good content product page is the reflection of website. The valuable content captures audience attention and converts online shoppers into online spenders.
An effective product page helps in maximising your ROI (Return of Investment) by providing correct information & motivation, the customer needs to be in bond with you.
For product page conversion following points to be keep in mind and they are:
Every information matters.
It’s all about content, sharing right and precise information about your products and services add customers in your list. Start with product unique and valuable qualities to catch visitor’s attention so that they can convert into customers.
Help shoppers by sharing every useful story of your product like different shades, sizes & price.
Another important strategy for conversion is to create customised URLS for your product page. Customised UURLS helps in creating shorter & readable links.
Let your images shout more.
High resolution images speak more; it’s the smart way to tell about your product story. Images should not be too small or too large; it should be in average compact sizes that if customer looks into such image get the exact knowledge of the product.
One more option you can opt is multiple angle images, it will help user to buy as it shows how your product how it looks exactly in every aspect.
Another strategy is videos, videos are apt option for your website, high definition videos give more scope in your business, and it will gather more attention to your website and thus helps in selling the products.
Product sharing through social networks such as Facebook, Google+, Twitter, Pinterest, YouTube etc. it enables existing as well as new visitors to view and share products with friends and drives more traffic to your website and in return and thus helps in purchase decision.
User reviews also provide descriptive view for customers about product and helps buyer in buying products.
Product title tags.
PTT should be catchy to grab customer attention and can increase number of sale.
Complete product page with every possible keyword is a key towards the success door.
We are living in 21st century a world of social network. Social network has taken its own place in everyone’s live, it allows to share things publically as well as privately depending upon the user. One of the most popular & crazy social network is Instagram.
Instagram is an internet based photo & video sharing application. It allows registered user to upload videos & photos to the service. User can apply various digital filters to their images & add location through geotags. The posts can be designed with the help of hashtags to feature the content.
Hashtags (#) often used to highlight the special meaning. It allows users to find all the post of specific theme or content.
In blogging & at social network sites hashtags can be inserted anywhere within the sentence.
Hashtags intended for discussions of a particular event tend to use an obscure wording to avoid being caught up with generic conversation on similar subjects such as chocolate festival using #chocolatefestival rather than #chocolate.
Hashtags are also used informally to express context around a given message with no intent to categorize the message for later searching, sharing or other reasons.
What instagram hashtags do?
Instagram hashtags are the easiest way to promote instagram account growth. Hashtags attract audience’s attention towards the post.
The hashtags help organize & categorize photos and videos content which aids the process of content discovery & optimization.
For Example: Fashion blogger will post using hashtags like #fashion#fashionlove#fashionista…
Digital Marketing– Is the marketing of products or services using digital channels to reach consumers.
7 big categories of Digital Marketing:
- SEO- SEARCH ENGINE OPTIMIZATION
- SEM- SEARCH ENGINE MARKETING
- CONTENT MARKETING
- SMM- SOCIAL MEDIA MARKETING
- PPC- PAY PER ADVERTISING
- AFFILIATE MARKETING
- EMAIL MARKETING
Digital marketing is the very novel & innovative concept of 21st century. It is also known as online marketing, e-marketing, web marketing etc.
It is the engine that drives today business whether small or big without much investment.
Out of all 7 big categories of digital marketing, Content Marketing is itself acting as a roof means everything it sheds into it.
Here we will study how & why it is so effective and thereby helps in increasing clientele.
Content Marketing– It’s a strategic approach focused on creating & distributing valuable, precise, relevant content in form of blogs, videos & social media to attract & retain the customers.