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In the recent years, IT industry has experienced a sudden boom due to the advancements in technology. This boom in IT industry has dragged almost every other industry into this world of internet and technology. The industries stepping into this world of internet together are...
Until and unless the product is marketed or advertised, the efforts and resources used in its manufacturing and production process goes in vain. Marketing plays a crucial role in establishing relationship between a business and its potential customers. For any business to grow, role played...
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We are living in 21st century a world of social network. Social network has taken its own place in everyone’s live, it allows to share things publically as well as privately depending upon the user. One of the most popular & crazy social network is Instagram.
Instagram is an internet based photo & video sharing application. It allows registered user to upload videos & photos to the service. User can apply various digital filters to their images & add location through geotags. The posts can be designed with the help of hashtags to feature the content.
Hashtags (#) often used to highlight the special meaning. It allows users to find all the post of specific theme or content.
In blogging & at social network sites hashtags can be inserted anywhere within the sentence.
Hashtags intended for discussions of a particular event tend to use an obscure wording to avoid being caught up with generic conversation on similar subjects such as chocolate festival using #chocolatefestival rather than #chocolate.
Hashtags are also used informally to express context around a given message with no intent to categorize the message for later searching, sharing or other reasons.
What instagram hashtags do?
Instagram hashtags are the easiest way to promote instagram account growth. Hashtags attract audience’s attention towards the post.
The hashtags help organize & categorize photos and videos content which aids the process of content discovery & optimization.
For Example: Fashion blogger will post using hashtags like #fashion#fashionlove#fashionista…
“Leadership in telecommunications is also essential, since we are now in the age of e-commerce”.
E-commerce is the buying & selling of goods and services over electronic network. The vision should be is to build an e-commerce ecosystem that allows consumers and businesses to do all aspects of business online
Before we start with e-commerce business start-up let’s look at the advantages of it.
- Faster buying & selling of products. Even it’s easy to find products.
- Buying & selling 24*7
- Low cost & better quality of services.
- No need of physical company set-ups.
- More reach to customers.
- Easy to start & manage a business.
Here are few simple steps to start e-commerce business from scratch.
- Research everything.
The beauty of e-commerce is that you can sell almost anything online. For this one has to totally work on products from A to Z. It needs to stand out from the crowd & it needs to be strong enough to drive the business.
Your product should be distinctive, high quality & help you to uplift the business. For getting perfection of your product, one thing that has to be followed seriously is RESEARCH.
Research helps in getting both qualitative as well quantitative data. Carefully researching & evaluating competitors as they are into this for longer and their products gives you to understand your target market & audience more confidently & precisely.
- Create a stronger brand.
Branding quality decides the success of your e-commerce business. Create an engaging brand & you will put yourself into a much stronger position in market.
High quality brand will reassure customers in making strong relationship & trustworthy business.
Stronger brand won’t guarantee early success but yes it will make future success for sure and thus makes life easier at every step in present as well as future.
Certain points to keep in mind while branding are:
- Logo should be simple enough to catch attention.
- Colour scheme should be powerful which gives impact on business. For example-blue colour is a colour of trust and confidence.
- Branding should be about you & your business and also about customer satisfaction.
- Product description should be easy, catchy & readable.
Digital Marketing– Is the marketing of products or services using digital channels to reach consumers.
7 big categories of Digital Marketing:
- SEO- SEARCH ENGINE OPTIMIZATION
- SEM- SEARCH ENGINE MARKETING
- CONTENT MARKETING
- SMM- SOCIAL MEDIA MARKETING
- PPC- PAY PER ADVERTISING
- AFFILIATE MARKETING
- EMAIL MARKETING
Digital marketing is the very novel & innovative concept of 21st century. It is also known as online marketing, e-marketing, web marketing etc.
It is the engine that drives today business whether small or big without much investment.
Out of all 7 big categories of digital marketing, Content Marketing is itself acting as a roof means everything it sheds into it.
Here we will study how & why it is so effective and thereby helps in increasing clientele.
Content Marketing– It’s a strategic approach focused on creating & distributing valuable, precise, relevant content in form of blogs, videos & social media to attract & retain the customers.