internet | Brand Fabricator - Part 2
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internet

Digital Marketing– Is the marketing of products or services using digital channels to reach consumers.

7 big categories of Digital Marketing:

  • SEO- SEARCH ENGINE OPTIMIZATION
  • SEM- SEARCH ENGINE MARKETING
  • CONTENT MARKETING
  • SMM- SOCIAL MEDIA MARKETING
  • PPC- PAY PER ADVERTISING
  • AFFILIATE MARKETING
  • EMAIL MARKETING

Digital marketing is the very novel & innovative concept of 21st century. It is also known as online marketing, e-marketing, web marketing etc.

It is the engine that drives today business whether small or big without much investment.

Out of all 7 big categories of digital marketing, Content Marketing is itself acting as a roof means everything it sheds into it.

Here we will study how & why it is so effective and thereby helps in increasing clientele.

Content Marketing– It’s a strategic approach focused on creating & distributing valuable, precise, relevant content in form of blogs, videos & social media to attract & retain the customers.

#Indirect Email marketing tool….

Facebook and Email might be two different forms of communication but both are effective marketing tools and they work the best when you create a hybrid of both.

Facebook is a flatform to address and connect with mass audience and when it comes to   Email,   you are using a communication channel that is more focussed and personal.

There are different ways to integrate the both flatforms:

  1. Get sign-up on Facebook:

Now-a –days one can earn sign-ups fo emails via facebook ads. All you need to setup an ad in facebook with content, images and CTA’s and launch custom audience ad on facebook requesting your fans/followers to sign up. Make sure that the content should be compel people to sign-up by including some give aways.

“Marketing is really just about sharing your passion.”

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about & shop for your products.

“Good marketing makes the company look smart, great marketing makes the customer feel smart.”   

Startup marketing is not a one-and –done task to cross off your mile long to-do list. Not only does it deserve a prominent spot on your to-do list—it deserves its own; a list that is constantly evolving.

In this blog, we’re going to talk about the shifts occurring in startup marketing; after the entire ultimate goal is getting your stellar product in front of the people who need it, when they need it most.

“Clients don’t care about the labor pains; they want to see the baby.”

 Online marketing strategies for your startup:

  1. Don’t just make announcements, create news.

Breaking through the noise is very difficult when well entrenched companies have resources to dominate traditions channels.

  • Startups need to find &/ or create the resources.

Whether that means hiring top talent or attracting funding…

                                                                                              OR

  • Startup need to think differently.

Rapid experimentation across channels to identify the most effective, efficient way to grow a business is innovation.

 

“Different thought & innovation together leads to the success of your startup”.

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