Digital Marketing– Is the marketing of products or services using digital channels to reach consumers.
7 big categories of Digital Marketing:
- SEO- SEARCH ENGINE OPTIMIZATION
- SEM- SEARCH ENGINE MARKETING
- CONTENT MARKETING
- SMM- SOCIAL MEDIA MARKETING
- PPC- PAY PER ADVERTISING
- AFFILIATE MARKETING
- EMAIL MARKETING
Digital marketing is the very novel & innovative concept of 21st century. It is also known as online marketing, e-marketing, web marketing etc.
It is the engine that drives today business whether small or big without much investment.
Out of all 7 big categories of digital marketing, Content Marketing is itself acting as a roof means everything it sheds into it.
Here we will study how & why it is so effective and thereby helps in increasing clientele.
Content Marketing– It’s a strategic approach focused on creating & distributing valuable, precise, relevant content in form of blogs, videos & social media to attract & retain the customers.